Google likes to show Local Search Results (i.e.. "restaurants in Manly").
A small selection with mini-map appears in the search results. Clicking that displays a full map, much more extensive local listings and much more information about each business including a virtual tour if there is one.
Here Google Virtual Tours may influence ranking. More importantly, it doubles your impact with Google searchers.
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Searchers who view a listing with a 360vr business tour are 2X's as likely to book a reservation or choose that venue.
Among 18-34 year-olds in particular, prospects are 130% more likely based on a virtual tour alone.
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Over 80% of consumers use Google to start an online search
90% of those are from a mobile device
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